Licensing Salon

Moscow International Brand Licensing Salon

Moscow International Brand Licensing Salon, above all, is designed to popularize licensing beyond the kids’ segment, namely life style brands, sports and museum brands as well as licensing images of prominent figures and licensing in music.

At the Salon visitors will have an opportunity to get a closer look at the way leading licensing brands work. Significantly, both private and public brands from various business areas will participate in the Salon.

A whole separate branch of the Salon will be represented by the entertainment industry where visitors will learn more about the licensing of prominent images, including characters of world-famous books and films as well as movie, theater and sports stars.

Licensing in art and design is an individual segment at the Licensing Salon that will allow to get acquainted with the latest designer and creative innovations, art projects and unique artistic concepts that are used as implementing tools for licensing programs.

The Licensing Salon will also offer a chance to search and select among a variety of production capacities to manufacture licensed products. To this end, the Salon features manufacturers producing a wide range of goods, leading production technologies, as well as design and packaging.

Moscow International Brand Licensing Salon will be accompanied by intensive business program devoted to different aspects of licensing.